The Grumpy Marketers - Two middle-aged nerds have moan…
32: Idea Validation part 2

32: Idea Validation part 2

September 21, 2021

We covered some idea validation strategies back in episode 30, but the feedback was so positive, we decided to do a slightly deeper dive.

 

31: Live coaching session with Richard

31: Live coaching session with Richard

September 14, 2021

This is a good one!

We had an enquiry from a listener about launching a new offer, so we thought it would be fun if I pretended to be the listener and Richard coached me!

Loads of gold in this one. 

PS. Want Richard to coach you? Find in on Instagram as @richardfletcherofficial

30: How to validate an idea without spending any time or money on it!

30: How to validate an idea without spending any time or money on it!

September 7, 2021

In this episode, Al steps up and explains how to validate an idea... In other words, you can quickly and easily find out if an idea for a product or service is a good one before you even have a name for it.

Leaning heavily (no pun intended) on the Lean startup process, we will talk though our experiences of messing this up, plus give you tips for avoiding our mistakes.

29: A simple way to getting on page 1 of Google

29: A simple way to getting on page 1 of Google

August 31, 2021

Look, we get it. 

You're highly unlikely to rank on page 1 of Google for something like 'marketing' (or your preferred single keyword). However, that doesn't mean you can't rank for other terms.

In this episode, Richard demonstrates his super-simple method for finding opportunities to rank on Google for search terms that will actually bring you business.

No expensive software or yucky backlink begging required!

28: Reed Floren on using Artificial Intelligence to write content

28: Reed Floren on using Artificial Intelligence to write content

July 16, 2021

You're gonna love this one.

Reed is not only one of the top experts in the world on Jarvis, the new Artificial Intelligence tool from Conversion.ai.

Listen as he tells us about:

  • His very unusual school experience (I wish I'd gone to his school)  
  • How he started a stock trading website when he was a teenager (and got a legal letter from one of the largest stock trading companies in the world!)
  • How he uses Conversion.ai to create lengthy articles in just a few minutes (he's done hundreds of videos on this on his YouTube channel)

If you enjoyed this, then use Reed's link to trial Jarvis for yourself.  

Go follow Reed on YouTube. If you currently use Jarvis, then make sure you're part of the Jarvis Facebook group

Ep27: Al admits he made up ‘Unmarketing’

Ep27: Al admits he made up ‘Unmarketing’

July 6, 2021

Today it's Al's turn to take centre stage, as he explains:

  • What the hell 'unmarketing' is,
  • How you can use it with great effect in your marketing
  • A simple, but so-far effective trick to get better engagement on FB ads
  • Why he made up the word when there seems to be a perfectly good word already that describes it

Sold you yet? OK - there's some swearing too. 

See? Thought that would push you over the edge.

Up next: WTF is Unmarketing?

Up next: WTF is Unmarketing?

July 6, 2021

What the Fk is 'unmarketing;? Has Al made the word up? 

You'll find out shortly.

Ep26: Wanna learn how to IG reels properly? Listen to this…

Ep26: Wanna learn how to IG reels properly? Listen to this…

July 6, 2021

Today we listen in as Richard interviews Harley Jordan, an Instagram superstar (over 30k followers), whose main strategy for increasing followers is doing Instagram reels.

Harley is not only pretty amazing at Instagram, but she's also a genuinely lovely person too.

Listen in as Richard learns the right way to IG reels, and go follow Harley on Instagram: https://www.instagram.com/harleyyjordann/

Swimwear model who’s killing it with IG reels? (Upcoming episode)

Swimwear model who’s killing it with IG reels? (Upcoming episode)

July 6, 2021

When I heard Richard was going to interview Harley Jordan, a swimwear model who's absolutely nailing Instagram right now, I thought he was kidding. 

He's nowhere near cool enough to find a guest like that.

But he did - and the interview is brilliant. Full episode coming up in a day or so.

 

Ep 25: The 5 best marketing strategies for 2021

Ep 25: The 5 best marketing strategies for 2021

July 6, 2021

I know, I know, we're halfway through 2021...

...Still, that means that our choices are going to be based on what's actually starting to work now, rather than just blindly picking some random, shiny trend and hoping that we're right (and never mentioning it again if we're not).

Hope you enjoy this episode. As ever, it's packed with strategies and tips you can implement today (plus a few swears - sorry mum).

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