Today it's Al's turn to take centre stage, as he explains:
- What the hell 'unmarketing' is,
- How you can use it with great effect in your marketing
- A simple, but so-far effective trick to get better engagement on FB ads
- Why he made up the word when there seems to be a perfectly good word already that describes it
Sold you yet? OK - there's some swearing too.
See? Thought that would push you over the edge.