The Grumpy Marketers - Two middle-aged nerds have moan…
Swimwear model who’s killing it with IG reels? (Upcoming episode)

Swimwear model who’s killing it with IG reels? (Upcoming episode)

July 6, 2021

When I heard Richard was going to interview Harley Jordan, a swimwear model who's absolutely nailing Instagram right now, I thought he was kidding. 

He's nowhere near cool enough to find a guest like that.

But he did - and the interview is brilliant. Full episode coming up in a day or so.

 

Ep 25: The 5 best marketing strategies for 2021

Ep 25: The 5 best marketing strategies for 2021

July 6, 2021

I know, I know, we're halfway through 2021...

...Still, that means that our choices are going to be based on what's actually starting to work now, rather than just blindly picking some random, shiny trend and hoping that we're right (and never mentioning it again if we're not).

Hope you enjoy this episode. As ever, it's packed with strategies and tips you can implement today (plus a few swears - sorry mum).

Sneak peek at the 5 marketing strategies for 2021

Sneak peek at the 5 marketing strategies for 2021

July 6, 2021

Get a sneak peek at the upcoming episode where Al & Richard chat about the 5 marketing strategies they think will be the most effective in 2021.

Should you listen to us? We state our case in just over 3mins…

Should you listen to us? We state our case in just over 3mins…

July 1, 2021

Let's be honest - there are so many marketing podcasts out there... why does the world need another?

We're a little bit different.

Not only do we have a combined 37 years in marketing, but we don't trot out the same old trite, like 'Just give value' - we chat about actionable, tried-and-tested marketing ideas, and take the piss out of each other whilst doing so.

So, if you like grumpy middle-aged men who detest the 'bro marketers' and that bullshit 'live honestly-not-recorded webinar', then give us a go.

I think you'll like it.

(And if you don't, you've only wasted 3 minutes of your life - I bet you've spent at least 3 minutes on YouTube watching donkeys laughing...)

Ep24: 18 new rules for social media copywriting (part 2)

Ep24: 18 new rules for social media copywriting (part 2)

March 2, 2021

PART 2! Go to the previous episode (ep23) to hear lessons 1-9.

Want to use words to sell stuff and build followers? You're going to love Richard's 18 new rules for social media copywriting.

Creating persuasive posts on Facebook/Insta etc is the way Richard built his following. This week is part 2 of the two-part special where he takes us through the remainder of the 18 rules for creating effective copy.

Ep23: 18 new rules for social media copywriting (part 1)

Ep23: 18 new rules for social media copywriting (part 1)

February 23, 2021

PART 1! Part two coming next week...

Want to use words to sell stuff and build followers? You're going to love Richard's 18 new rules for social media copywriting.

Creating persuasive posts on Facebook/Insta etc is the way Richard built his following. This week is part 1 of a two-part special where he takes us through the first 9 of the 18 new rules for creating effective copy.

Ep22: A Lesson In Standing Out From The Crowd

Ep22: A Lesson In Standing Out From The Crowd

February 15, 2021

Today Richard explains how to stand out from the crowd, and we chat about the marketing bullshit hacks that just make people look daft!

Ep21: Unselling: 5 Steps To Sell Without Being A Salesperson

Ep21: Unselling: 5 Steps To Sell Without Being A Salesperson

February 9, 2021

If you're like most people, you love doing the thing you're famous for, but you hate selling it. 

In this episode, Al outlines his 5-step system that will help anyone who hates sales not only sell better and close more deals but actually enjoy the process.

More details at unselling.co.uk.

Ep20: Profound lessons from a recent marketing experiment

Ep20: Profound lessons from a recent marketing experiment

February 2, 2021

This week, Richard dissects an experiment he undertook a few weeks ago.

We talk about Cialdini's Influence techniques, why being nice is important and the quickest way to annoy Richard.

All the episodes and links are at GrumpyMarketers.com

EP19: How To Have An Idea In The Morning And Sell It By Lunch Time

EP19: How To Have An Idea In The Morning And Sell It By Lunch Time

January 26, 2021

This week Al talks about the way he builds Minimum Viable Campaigns that test an idea very quickly.

In the old days, generating leads could take weeks to get off the ground, but thanks to the FB algorithm and the creation of simple drag-and-drop landing page creators, you can literally build a campaign in a matter of hours. 

More information at TryMVC.com.

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